San Lorenzo:

PRESS OFFICE

Work from Sept 2016 to July 2017

In September 2016, I decided to defer a year from my university studies to embark in a work experience with PR and communication agency R+W in Milan, Italy. Over the course of the year, I worked with the press office team, carrying out market research, preparing strategy presentations, as well as building media contacts and coordinating events for the brands we represented.

The majority of the agency’s client portfolio included brands that operated in the furniture and design sector - Frag, Fratelli Boffi, and Oluce - but on occasion they would take on a different challenge.
Thanks to this internship, I also performed press office duties for Sanlorenzo - an Italian shipyard which has been creating yachts from 19 to 50 meters in length since 1958.

My work comprised of organising two main events to promote SanLorenzo’s entry into the design world.

The Sea in Milan

The first event took place during Salone del Mobile - also known as Milan’s International Design Week. It was held at The Triennale di Milano, a museum dedicated to design and art. The event’s aim was for Sanlorenzo to present their work to media and help build new collaborations with furniture and interior design firms.

Sanlorenzo and Art

The second event was organised to highlight the brand’s love for art. We collaborated with the Tornabuoni Art gallery to create a wonderful cocktail evening with exclusive art clients and media. The event took place on one of Sanlorenzo’s yachts, and the guests got a private viewing of a collection of pieces by contemporary Italian artist Alighiero Boetti.

My colleague Martina and I preparing for our Venice Biennale 2017 event.

My colleague Martina and I preparing for our Venice Biennale 2017 event.